Youth Cultures

1. Youth Cultures of passive consumers.

Around the 1950's lots of milk bars and coffee shops. The transition from child to adult was very much kid then when you got a job adult, there was no in-between 'teenage years' as such.

Coffee shops and milk bars were the equivalent to todays 'shake away', a place where the young could hang out in their own territory

Prior to advertising, the children would learn from their parents about life and morals etc. however through advertising putting younger people in the foreground, people then became more independent and less advice was coming from parents.

Alex Steinwess: Columbia records decided that why were records being sold in white sleeves? When you could visually attract your audience and use the sleeves as a window themselves, instead of waiting for someone to walk past and pick it up - grab their attention with designing whats on the cover of the sleeve.

Mods: Britain in the 1960's

People were starting to flaunt consumption, developing a lifestyle. By the 60's young people were being proud of who they are. Successors for American advertising/ culture and not listening to adults.