1940's America

World war II

Americas allied forces

War/ Propoganda

Office of war information

Herbert Bayer

Charles coiner art director

Advertising culture, direct public appeal

Pictoral Realism

Bayer: Bauhaus

Jean Carlu :

Working around 1941, work was pictoral realism with influences from constructivism, synthetic cubism. Joseph Bunder - Austrian.

Advertising Culture:

The Rhetorics of American design - direct appeal, hard sell, in your face. Container corporation of America. Designers were being used to promote values. Problem solving design in the 1940's.

American Designers were developing modernist thinking. However, pyhsco-analysists werer beginning to find out why people wanted to buy things. The physcology behind advertising, is it brain washing?? What effect is this having on the public/ consumers. Marketing comes into advertising, things start to become more negative, realising that its manipulating peoples fears and thoughts.

Conclusion:

Modern Design is transformed in America.

Avant Garde critique becomes Avant Garde style.

The ‘new vision’ becomes a ‘look’.

Big Idea Approach is popular design method.

Big Idea Approach is tied to Pragmatic philosophy but also tied to Consumer Culture (and big business).

Dominance of Advertising Rhetoric ... even in Public Relations Work