Monday, 8 November 2010

The Patrons of Modernist Design






Royal Society of Accidents (RSOPA).
Ministry of information (MOI)

WWI : Prevention of accidents during blackouts
WWII : Industrial safety

Progressive social ideas.
Employing european emigrants.
Modern design principles used.
Postal service and london transport.
Progressive clients.
Urbanisation : planning and growth of cities and suburbs.

London Underground Identity.
Frank Pick - the map 1931

Laszlo Moholy-Nagy

Nagy was originally a Bauhaus tutor before he moved the chicago institute of design after the school was closed down. He also lived in London between 1934-1937. He is best known for his experimental approach to photography and the photogram, using de-familiarisation and taking inspiration from construcitivism. Robert Brownjohn was taught my nagy.

Herbert Spencer

Can be seen as a representative of British modernism. He was a designer of the Penrose annual (1935) and a type consultant from 1950's onwards. Introduced the use of a lot of colour photography. Spencer was also the founder and editor of Typographica - a journal based on typography and the visual arts. (1949- 67).

Modernism in Britain was used to create a better future - this was shown in the Festival of Britain held in Crystal Palace in 1951.

Other designers: Alan Fletcher and Colin Forbes
Derek Birdsall
Ad Agency - J.Walter Thompson

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