Going on in the Background:
Fifteen years ago, Lester Beall spoke at a conference. One of his observations then epitomizes the man and the enduring spirit of his testament: "As graphic designers of today's printed page, long dependent upon means of communication, we should envision ourselves as the inevitable architects of future revolutionary systems of communication."
1930s- Depression, war
1929 - wall street crash
Shift from advertising to public information
Public projects/ government commisions - the new deal was to have economic growth
focusing money on certain areas
Adertising Rhetorica applies to information design
President Roosevelt
Rural electrification administration
9/10 americans without electricity
Dam building project
Rural regernation
Universal Visual lift
American Ad design of the 1930's:
Pictoral Illustration
Naturalistic
Charles coiner joins ayer & son comisions avant garde cassandre.
'applied good taste is the mark of good citizenship'
'Ugliness is a form of anarchy, ugly lines produce ugly citizens'
Lester Beal
Was self taught, moved from town to the city. In graphic design he was pioneer, an experimental designer who saw farther and more daringly then his contemporaries. Good at bringing colour into this very drab world. High impact, being obvious and not assuming his audience knew everything.
Fifteen years ago, Lester Beall spoke at a conference. One of his observations then epitomizes the man and the enduring spirit of his testament: "As graphic designers of today's printed page, long dependent upon means of communication, we should envision ourselves as the inevitable architects of future revolutionary systems of communication."
Photography played an important part in documenting these rural communities in America. To get peoples sympathy. Hicks children, country folk whom had too many children. Heroick, not hick.
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