- not just protest songs always about the power of the individual
- emphasis on their economic power & lifestyle
- Run-DMC secured a million dollar deal with Adidas after getting their audience wave their Adidas shoes in the air
- increased Courvoisier sales
- young black consumers now account for approx. 60-85% of Hennessy‟s US sales
- Busta Rhyme ft. P-Diddy ‘Pass the Courvoisier: Part II (2002)
Subverting subversion:
- in 1999, TIME reported that hip-hop was America's top- selling music genre, with sales of 81 million CDs
- in 2000, hip-hop sales constituted 13% of all music sales
- Roc-A-Fella (owned by Shawn “Jay-Z” Carter), which
- straddles fashion, music and film, in 2001 was worth $300 million
- Source: Billboard cited by Ta-Nehisi Coates in „Hip-hop‟s down beat‟ in TIME (17 August 2007)
No comments:
Post a Comment