Designers

Herbert Matter

Matter (1907-84) was a swiss born American photographer and graphic designer. He is best known for his pioneering work with photomontage within commercial art and design. He went to the United States in 1936 and was hired by legendary art director Alexey Brodovich. Work for Harper’s Bazaar, Vogue and other magazines followed. From 1946 to 1966 he was design consultant with Knoll Associates.

Walter Herdeg

Herdeg (born 1908-95) in Zurich Studied at the Kunstgewerbeschule in Zurich under Ernst Keller. From 1938 onwards: Grafisches Atelier und Werbeberatung Amstutz & Herderg in Zurich. From 1942 onwards: editor and designer for “Graphis” magazine and from 1952 for “Graphis Annual” and further publications on applied design. 1986 he was presented with awards by Parson’s School of Design and the American Institute of Graphic Arts (AIGA).

His work is known for use of structure, repetition, strong diagonals, page structure, Brochures/ magazines. He also experimented with colour photography. Herderg’s legacy is now recognized as the basis for contempory publisher. . He was a better publsher than designer.