Designers

Bill/Ballmer

Characteristics of the designers work of this time was a focus on constructivism, building blocks, grids, squares and circles. Designers felt that they could create beauty through proportion and geometric form.

"The grid is a proportional regulator, creating beauty through proportions' - Walter Herdeg (ran an advertising agency)

Theo Ballmer

Theo Ballmer (1902-65) was best known for his posters, but also worked as a photographer, typographer, teacher and lettering designer. He left switzerland to go to the Bauahuas, but only once he was established as a designer. One of his professors was Ernst Keller, while he studied at Zurich Kunstgerbertschule.

Max Bill

Bill (1908-94) was a Swiss architect, painter, typographer and graphic designer who studied at the Bauhaus until the late 1920's when he moved to Zurich to become a teacher and prime member of the Allianz group of Graphic designers